ICE lolly manufacturers have responded to the overwhelming demand for a lolly that doesn't look like it's auditioning for a role in an adult film. Enter the Ice Block Max: a lolly designed for the discerning male heterosexual who wants to enjoy a frozen treat without inadvertently starring in his own fruity parody.

The Ice Block Max offers a manly feast for the senses as a grey cube on a stick, reminiscent of a construction material, with a flavor profile of 'bloody steak' that screams masculinity. Coupled with a wrapper featuring action star Jason Statham, this lolly is the ultimate symbol of rugged manliness.

A representative from Walls, the manufacturer, proudly states, 'This lolly is so testosterone-fueled it could do 200 pull-ups while grunting 'Hurr!' The cuboid design ensures there's no shaft, avoiding any awkward moments of unintentional innuendo.'

While the classic, phallic lollies like Twister and Calippo will still be available, the sales are expected to dip as men can now enjoy their ice lollies without feeling like they're in a peculiar kind of retraining program. And with Jason Statham as the face of the brand, the Ice Block Max is set to be the epitome of straightness—much like Statham's notably oily wrestling scene in 'The Transporter'.