Waitrose has decided that their Christmas ad is simply too good to be given away for free and has introduced a pay-per-view model. Now, in what might be a world first for a supermarket advertisement, viewers will need to cough up some cash to see how Waitrose plans to warm hearts and sell hams this festive season.

This innovative approach ensures only the most devoted Waitrose aficionados get to experience the magic. So, if you want to be part of this exclusive club, better start saving those pennies, because this holiday cheer comes with a price tag!